A number of small business owners have been helped establish themselves better using social media platforms as a vehicle for creating a body of material that supports the idea they know what they are talking about. The various channels are discussed and coordinating coherently so that a consistent branded mmessage is delivered on the topics important to the business.
Time is often the issue together perhaps with a lack of knowledge. Once the channels are set up we discuss how to make them feed off each other to create a growing sphere of influence that supports the credibility of the company.
We have done this a number of times with different business types who all need to shout out that they exist to be noticed.